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Consultant - Advertising, Marketing and Commerce (CRM) - MY

Date:  20-Jun-2022
Service Line / Portfolios:  Customer & Marketing
Location: 

Kuala Lumpur, MY

At Deloitte, we offer a unique and exceptional career experience to inspire and empower talents like you to make an impact that matters for our clients, people and community. Whatever your aspirations, Deloitte offers you a highly inclusive, collaborative workplace and unrivalled opportunities to realize your full potential. We are always looking for people with the relentless energy to push themselves further, and to find new avenues and unique ways to reach our shared goals.

 

Work you will do
 
This role sits within the Customer and Marketing (C&M) team of Deloitte Southeast Asia, which is a part of Deloitte that uses technology and creativity to better connect the customer with the business.
Better known as Deloitte Digital, we use emergent technology to imagine, deliver, and run entirely new business futures. We create innovative ventures, digital platforms, and more meaningful experiences.
 
As part of Advertising Marketing and Commerce (AMC), you will work with the team to help our clients optimize their Digital Marketing initiatives, leveraging data, technology and marketing strategy. 

 

You will:

•    Lead our CRM strategy and activities in the region with direct responsibility for campaign management, analytics, and user segmentation. 
•    Fully own the end-to-end process of planning, executing, optimizing, reporting, and sharing insights for clients
•    Work with teams to set up and optimize campaigns 
•    Develop a holistic strategy for how we onboard, engage, upsell, and prevent churn for clients
•    Develop user segmentation strategies that tap into the customer lifecycle
•    Develop a deep, data-driven understanding of customer mindsets, behaviors, and how best to leverage them to upsell and decrease churn
•    Work closely with development & data team on CRM related work and enhancement
•    Manage client relationships, scope of projects and profitability    
•    Build strong relationships with client digital and marketing leaders to provide strategic advice on channel expansion, optimization, and business growth
•    Serve as advisor to clients in digital marketing solutions with analysis of reports in consultation with support teams
•    Manage key accounts of existing and prospect clients and generate new business for the team
•    Strong understanding of digital marketing, user journey mapping and CRM systems required; 
•    Salesforce Marketing Cloud ideal preferred but not mandatory. 

 

Enough about us, let's talk about you

 
If you are someone with:

  • Bachelor’s degree in technology, business, or marketing, or equivalent professional experience
  • At least 3 years of experience in digital marketing strategy & execution, business/marketing analytics, or management consulting
  • Functional expertise in one or more of the following: Salesforce Sales Cloud, Service Cloud, Marketing Cloud. Relevant Salesforce certification(s) will be a plus. 
  • Advance knowledge of PowerPoint, including the ability to use PowerPoint to communicate recommendations and analytical insights effectively to stakeholders
  • Experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision
  •  Experience in communicating and collaborating with cross-functional marketing teams (e.g. brand, CRM, business analytics) at various levels (e.g. peers to senior leadership)
  • Experience and comfort with using and analyzing large data sets
  • Basic/intermediate knowledge of SQL is a plus
  • Expertise in digital/growth marketing within fast paced and dynamic market environments

 

Due to volume of applications, we regret only shortlisted candidates will be notified.

 

Requisition ID:  78604

In Malaysia, the services are provided by Deloitte and other related entities in Malaysia ("Deloitte in Malaysia"), which are affiliates of Deloitte Southeast Asia Ltd. Deloitte Southeast Asia Ltd is a member firm of Deloitte Touche Tohmatsu Limited. Deloitte in Malaysia, which is within the Deloitte Network, is the entity that is providing this Website.

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