Demand Generation Consultant - Marketing, Commerce & Product - PH PDC

Title: Demand Generation Consultant based in Deloitte Consulting Philippines Delivery Center

Are you ready to unleash your potential?

At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.

We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices.

Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals.

We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognized for their contributions.

Ready to unleash your potential with us? Join the winning team now!

Work you will do

You are responsible for monitoring and supporting regional and field demand generation activities that drive leads, pipeline, and growth. Aligned to the region’s demand marketing strategies and outcomes, you will oversee the marketing funnel across different campaigns and tactics that result in inquiries and leads. Using ongoing and historical performance data and analytics, you will advise field marketers on high ROI tactics/activities, partner with key stakeholders to progress leads and advocate for marketing priorities, draft and co-execute outbound engagement programs and drive funnel efficiency initiatives.

You will work closely with cross-functional teams to drive uptake, retention, and growth across the region and enable both scale and local relevance.

• Own the progression of leads through marketing funnel and conversion to qualified sales opportunities and revenue pipeline by monitoring leads generated through touched and untouched marketing tactics, e.g., events, website forms, search ads, direct emails, social media, out-of-home ads etc.
• Support pan-region top- and bottom-of-funnel lead management activities and maintain expertise on opportunity areas across segments, customer types, and markets of focus to create and nurture demand
• Assess potential of marketing tactics/activities to determine next best actions and lead-nurturing activities that will increase the likelihood of lead progression through the marketing funnel and conversion
• Advocate for the program’s strategic priorities, focus areas and demand generation efforts with Sales counterparts to maintain alignment, drive conversion, and maximize ROI of efforts across both Marketing and Sales
• Drive targeted outbound lead management through direct email, text, calls, and social media outreach by enabling Sales counterparts with required content and next best action recommendations to maximize sale per marketing generated lead
• Accountable and responsible for supporting regional demand generation efforts while operating across a regional matrix to,

• • Maximize ROI across marketing tactics, event and campaigns
  • Ensure demand and lead generation activities are aligned to global marketing campaign strategies
  • Align demand generation efforts with sales goals, attribute marketing to leads, and ensure a seamless transition from lead generation to conversion

• Analyze and report on the performance of regional demand generation efforts across priority segments making data-driven improvements to optimize metrics such as leads, conversions, and revenue; leverage analyses to build and target touchpoints across account or customer lifecycles
• Optimize demand and lead outcomes through the identification of in motion engagement opportunities or demand generation plan shifts and innovations
• Responsible for maintaining the demand, nurture, and lead data flow to sales, troubleshooting and automating solutions in dependent systems, teams, and processes to ensure timely demand and lead management

Your role as a leader

At Deloitte, we believe in the importance of empowering our people to be leaders at all levels. We connect our purpose and shared values to identify issues as well as to make an impact that matters to our clients, people and the communities. Additionally, Consultants across our Firm are expected to:

• Demonstrate a strong commitment to personal learning and development.
• Understand how our daily work contributes to the priorities of the team and business.
• Understand the set expectations and demonstrate accountability in keeping personal performance on track.
• Actively focus on developing effective communications and relationship-building skills with stakeholders, clients and team.
• Demonstrate an appreciation for working with others.
• Understand what is fundamental to Deloitte’s success as a business.
• Demonstrate integrity and an awareness of strengths, differences, and personal impact.
• Develop their understanding of Deloitte and offer a fresh perspective.

Enough about us, let’s talk about you

• Bachelor’s degree in Software Engineering, Information Technology, or equivalent
• 2-4 years of experience in demand generation, lead management, marketing automation, or a related field
• Proven experience in developing and implementing lead nurturing programs and driving revenue growth
• Experience with digital marketing channels, including email marketing, content marketing, search engines, and social media
• Strong understanding of marketing demand generation, including growth drivers, business analytics, demographics, and market research
• Familiarity with demand and lead generation systems to manage customer engagement, track leads, and measure conversions
• Excellent written and verbal communication skills
• Strong interpersonal skills for building internal and external relationships

To be successful in this role, you should have the following key experience and capabilities:

• Familiarity with or experience in account-based marketing strategies
• Strong content marketing skills, including the ability to create and optimize content for lead generation
• Ability to engage directly with customers and industry experts to represent most pressing priorities of customers through thought-leadership content
• Ability to partner closely with sub-regional and local marketing teams and execute regionally and/or distribute to sub-region and local teams

What is in store for you?

• Embrace the dynamic nature of our work environment with the opportunity to work on a hybrid set-up and on a shifting schedule.
• Rewards platform – your hard work won't go unnoticed at Deloitte!
• Training and development - at Deloitte we believe in investing in our best assets, the people! You will have access to world class training and funding towards industry and other professional certifications.
• Receive support and mentoring to progress your career. You will have access to mentors and coaches who will help you pave a path for career progression.
• Benefits effective upon hiring including paid time off and holidays, health, and life insurance!

Next Steps

Sound like the sort of role for you? Apply now.

Due to volume of applications, we regret only shortlisted candidates will be notified.

Please note that Deloitte will never reach out to you directly via messaging platforms to offer you employment opportunities or request for money or your personal information. Kindly apply for roles that you are interested in via this official Deloitte website.

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