Social Marketing Manager - Marketing, Commerce & Product - PH PDC

Title: Social Marketing Manager Consultant based in Deloitte Consulting Philippines Delivery Center

Are you ready to unleash your potential?

At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.

We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices.

Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals.

We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognized for their contributions.

Ready to unleash your potential with us? Join the winning team now!

Work you will do

As a Social Marketing Manager, you will execute region-wide social media marketing activities aligned to the global campaign strategy. In this role, you will run regional social efforts across platforms, create channel specific content to promote the brand’s suite of products and solutions, and optimize social processes to achieve a more impactful online presence. You will control social media engagement, website traffic, and lead conversions working closely with creative teams to ensure activities are aligned with the creative campaigns and align with broader marketing objectives.

• Accountable for region’s social/SEO tactics, strategy and performance and responsible for driving regional inorganic/paid social marketing efforts (e.g., feed curation, social media engagement, etc.) and SEO activities (e.g., keyword integration, keyword research, etc.) to increase customer engagement and website traffic
• Leverage Paid, Earned and Owned social media to increase recognition of the brand's suite of products and services and identify new opportunities for regional growth
• Collaborate with key global, regional, and local marketing stakeholders to deliver objectives and key results to,

• Ensure seamless incorporation of global campaign strategy specific to social media channels in-region
• Drive consistent messaging, minimize redundancy of content/creative and drive measurable engagement

• Maximize channel impact and optimize channel value through active monitoring of campaign performance in search and social platforms, utilizing A/B testing practices to inform and adjust social media targeting and investment
• Monitor social media metrics across region-wide platforms (e.g., Linkedin, X etc.), leverage social listening tools and analyze trends using social-specific tools (e.g., HootSuite etc.) specific to the region
• Refine content and messaging approaches to increase the effectiveness of social media posts and ads, banner ads, email marketing, video marketing, and web content being leveraged
• Provide insights to Partner Marketing Managers and Demand Generation Specialist on performance across paid, owned, and earned media, SEO metrics (e.g., organic traffic, click-through-rate, etc.), and keyword search performance to inform and adjust regional demand generation activities
• Leverage social media tools and platforms to conduct research (e.g., keywords, trends, etc.), competitive analysis, and create content for optimization
• Tailor content for social media channels which may include copywriting or editing existing assets to fit channel needs
• Collaborate with cross-functional teams including content, design, and development to implement optimization tactics
• Actively monitor for latest industry trends and regional market preferences and stay abreast of updates to social media and search engine algorithms to adjust social media engagement efforts accordingly, ensuring market relevance and minimizing impact to engagement and traffic performance

Your role as a leader

At Deloitte, we believe in the importance of empowering our people to be leaders at all levels. We connect our purpose and shared values to identify issues as well as to make an impact that matters to our clients, people and the communities. Additionally, Consultants across our Firm are expected to:

• Demonstrate a strong commitment to personal learning and development.
• Understand how our daily work contributes to the priorities of the team and business.
• Understand the set expectations and demonstrate accountability in keeping personal performance on track.
• Actively focus on developing effective communications and relationship-building skills with stakeholders, clients and team.
• Demonstrate an appreciation for working with others.
• Understand what is fundamental to Deloitte’s success as a business.
• Demonstrate integrity and an awareness of strengths, differences, and personal impact.
• Develop their understanding of Deloitte and offer a fresh perspective.

Enough about us, let’s talk about you

• Bachelor's degree in marketing, business administration, or a related field
• 5-7 years of experience in social media or digital marketing
• Strong understanding of social media marketing tools and platforms
• Ability to optimize content for social media, including meta tags, headings, keyword integration, and other industry standard approaches
• Strong analytical skills to assess the performance of social media campaigns and make data-driven recommendations
• Experience in indirect lead generation
• Excellent written and verbal communication skills

To be successful in this role, you should have the following key experience and capabilities:

• Additional certifications or coursework in digital marketing
• Experience working with social media activities and tactics specific to the region
• Experience with B2B marketing in a Cloud/IT environment
• Knowledge of advanced SEO and social media techniques, such as schema markup, hreflang tags, mobile optimization, social listening and other innovations
• Understanding of conversion rate optimization (CRO) principles to optimize landing pages and improve user experience
• Advanced proficiency in analyzing social media data, identifying trends, and providing strategic recommendations

What is in store for you?

• Embrace the dynamic nature of our work environment with the opportunity to work on a hybrid set-up and on a shifting schedule.
• Rewards platform – your hard work won't go unnoticed at Deloitte!
• Training and development - at Deloitte we believe in investing in our best assets, the people! You will have access to world class training and funding towards industry and other professional certifications.
• Receive support and mentoring to progress your career. You will have access to mentors and coaches who will help you pave a path for career progression.
• Benefits effective upon hiring including paid time off and holidays, health, and life insurance!

Next Steps

Sound like the sort of role for you? Apply now.

Due to volume of applications, we regret only shortlisted candidates will be notified.

Please note that Deloitte will never reach out to you directly via messaging platforms to offer you employment opportunities or request for money or your personal information. Kindly apply for roles that you are interested in via this official Deloitte website.

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