T&T Director - Deloitte Digital (MarTech Applied AI Lead) - SG/TH/MY

Are you ready to unleash your potential?

At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.

We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices.

Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals.

We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognised for their contributions.

Ready to unleash your potential with us? Join the winning team now!

Work you'll do:

This role is with Deloitte Digital Southeast Asia. Across all clients and sectors, we believe great customer experiences create greater impact.  That elevating the human experience creates enduring value, for the organization, for the customer, for society, for all.

We are looking for a senior leader to build and scale our Applied AI capability across customer experience, marketing technology, loyalty, digital platforms, ecommerce and analytics. This is not a research role—it is a commercial, product-building, Southeast Asia GTM role focused on applied AI, solution architecture, capability building, and client advisory.

Key Responsibilities
AI Strategy & Thought Leadership

• Shape the firm’s POV on Applied AI in MarTech, CX, loyalty, ecommerce, and personalization
• Build frameworks, accelerators, reusable assets
• Develop client-ready narratives for CMOs, CDOs, CIOs, CEOs

Solution Architecture & Delivery Excellence

• Design AI-infused architectures across Data, CRM, orchestration, loyalty and digital channels
• Design frameworks for building client AI capabilities and operating models
• Review AI usage on engagements (guardrails, grounding, validation, hallucination control)
• Partner with delivery teams to accelerate and improve quality using AI
• Establish standards, templates, QA methods, and governance

GTM & Offering Build

• Develop differentiated AI solutions that combine MarTech, analytics, loyalty and digital platforms
• Build GTM partnerships with Salesforce, Adobe, Google, AWS, Braze, Snowflake
• Create industry-specific use cases, demos and sales assets
• Support business development with compelling AI-led positioning across Southeast Asia

Capability Building & Change Leadership

• Train consultants on AI workflows, prompt engineering, safe use, decisioning, uplift and personalization
• Build internal playbooks, checklists, and compliance frameworks
• Lead experimentation sandboxes for delivery teams
• Mentor and coach senior managers and managers

Client Advisory & Stewardship

• Advise CMOs, CDOs and CIOs on AI roadmaps
• Lead delivery teams, discovery work and design with clients
• Understand commercial outcomes (conversion, retention, LTV, loyalty engagement)
• Oversee measurement and uplift modelling design

Your role as a leader:

At Deloitte, we believe in the importance of empowering our people to be leaders at all levels. We connect our purpose and shared values to identify issues as well as to make an impact that matters to our clients, people and the communities. Additionally, Senior Managers / Directors across our Firm are expected to:

• Lead from the front, acting as an exemplary role model of integrity for leaders at all levels; promote a strong sense of loyalty and followership as well as to energise others to perform at the highest level
• Build a high-performance culture by cultivating individual and team strengths; drive outstanding service, quality and stakeholder value, often through a mix of large cross-business and/or cross-border teams.
• Anticipate market and competitor trends to develop and deliver bold and innovative solutions that differentiates Deloitte from others.
• Build and maintain trust-based relationships with senior stakeholders and influencers, using highly developed influencing skills to drive positive impact in complex situations.
• Set and communicate strategic direction, excite people around the vision and align diverse, cross-business as well as cross-border teams to achieve success.
• Manage the development of a strong pipeline of diverse talent for current/ future success; own and drive a talent experience that differentiates Deloitte from others.
• Actively manages the business to deliver maximum value to Deloitte and to external stakeholders.
• Anticipate market and competitor trends to develop and deliver bold and innovative solutions that differentiates Deloitte.

Requirements: 

• More than 15 years in martech & AI, with at least half of that in leadership roles
• Hands-on understanding of:
  • LLM workflows (RAG, grounding, evaluation)
  • Personalization engines & MarTech stacks (Adobe, Salesforce, Braze, CDP, CRM)
  • Uplift modeling, recommender systems, scoring, segmentation
  • Loyalty mechanics, earn/burn, LTV
  • Ecommerce & conversion funnels
• Ability to design and explain solution architectures (not necessarily code)
• Experience delivering AI/analytics within customer or marketing domains

Due to volume of applications, we regret only shortlisted candidates will be notified.

Please note that Deloitte will never reach out to you directly via messaging platforms to offer you employment opportunities or request for money or your personal information. Kindly apply for roles that you are interested in via this official Deloitte website.

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